For whom were these ads in TV are running 24by 7by 365 days showing how white will the clothes be if people use their product or how white their teeth be if they use their tooth paste or brush. But for whom all these ads actually are?
As a child she use to hate ads when they interrupt her favourite show or movie. Later hated these ads tooo much during cricket season. companies spend crore’s of rupees only on these television ads.
Management says
1. It is the way we can speak out to lakhs of people at a time.
2.It is the way we remind them often that we are there for you.
alas... it is only way or should say easy way for them. and channel people getting sorry pouring money in. disturbing the viewers.
We watch TV for taking a break from the routine den how can a 30min show have two 5 mins break. oh God! these 5mins break help a lot for a householder to run into the kitchen.
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A new bride.... new family... new home... new colours.... and now new responsibilities.... early morning brush asks for a toothpaste. which one to get SRk’s pepsodent or Surya’s closeup or one of those confusing wonderful flavours of colgate. New maid asks for a soap for cleaning vessels, another for washing clothes and a washing powder, a floor cleaner for mopping, glass cleaner for glass furniture, and ofcourse a vacume cleaner for ceiling and fans. (Hitech maids). So now comes the question which one to get? Brains* Brains* Brains* may be google has the answer ---- yah it has. but it has answerS not an answer. answers from home made remedies to international brands leading to more confusion. Now she needs a break after having a mad rush with google. swapping the channels stopped at a floor cleaner ad. again swapping the channels stopped at soap ads, Thank God Finding the answer... so from now watching the TV is for only get some gyan on what brands provide what what products. So finally this, which one to use for which which things question is solved.
Days passed ….
a new member came into family, extra care, sensitivity around. and again the same questions what to use which one to use. Is great grandmothers home made techniques or new maid hitech techniques now TV plus Internet provide the gyan. Like wise many questions and answers, healthy over beauty, home made over branded lot of battles and finally TV ads are a saviour to some extent at least to some needs.
So these 5mins commercial breaks are also important along with that 30 min show. It may be the only way for the companies to brand market or move into people at a time. It is also only way for us to know what all brands available in the market making our work easier.
So OM ADSAYA NAMAH!!!