#RubhuSocial on Jan 13th: Influencer Marketing

Influencer Marketing - Another interesting and emerging trend this digital marketing landscape. This week we have another guest-host Naveen Gupta (@naveengupta85).

Naveen with almost 6.5 years of experience is working as assistant marketing manager at AuthBridge Research Services. 

Join us on 13th January at 3 pm IST (9:30 am GMT) with #RubhuSocial hashtag on twitter. 

Here is the link for Nurph chat room. You can RSVP here: http://nurph.com/RubhuSocial/chats/1139

In Naveen's words:

Digital Marketing from being nice-to-have marketing channel to complement Traditional/Offline 

Marketing has today become have-to-have channel and for some brands even a mainstream revenue 

generating channel, overshadowing the brick and mortar approach to market. But this paradigm shift

did not happen in a wink. It took almost a decade for brands to realize and harness the power of the 

digital space.  

The scenario is such the online world has been plagued by plagiarism and has now become a crowded place. The real challenge for brand managers has moved from simply “Being Online” to “Being Found”. And this is where the role of “Influencers” comes to the rescue. These are your unofficial brand ambassadors who would talk about you, write positive reviews, and recommend your product or service in their network. What conventional marketing can take ages to achieve, “Brand Influencers” can accomplish in a few days (if I am bold enough I would say even in a few hours). A trusted recommendation comes with more credibility than an advertisement. 

Therefore, as a marketer it is really important to identify your brand’s true influencers who can build 

your brand’s credibility and make you stand out from the crowd. 

Questions for the chat:

1) Identifying influencers is a big challenge. Any suggestions how this needs to be approached?

2) Investing in building an influencer network. Is it worth it?

3) Out of many benefits what are the top 3 benefits of having a strong relationship with the influencers?

4) The value of influence. Should and can it be measured?

5) How influence fits into Marketing?

6) Influence marketing programs. How should it be created? Your thoughts.

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Let's come together to have a good discussion.