Hello Friends,
Facebook turned 10 this February. It is one social network which shook the world, and still shaking with its regular updates in its features. It actually changed the way people interact with each other, the way businesses work, the way we see the world and much more. To put in one sentence it redefined the thought process.
It became an interface where more than 1 billion people communicate. If internet opened the doors for the world to come closer, Facebook became a path to travel to come closer.
However, this exponential growth of Facebook in these 10 years had also bought few limitations or constraints for both users as well as marketers. For example let us look at few stats
Stat 1: On an average a user has 130 friends in his network.
Stat 2: Average number of pages, events and groups a user is connected is 80.
Stat 3: Average time spent by a user in Facebook per day is 20 min.
Once if you cross check these three stats with your Facebook usage, you would agree.
So, now the question comes, though you are connected to more than 130 friends on Facebook, with how many are you in touch or interacting on a daily basis or weekly basis? 10 friends? 15? 100? I should say may be it will be below 30. Similarly there might be a big difference in the ratio you interact with the pages and the number of pages you liked.
All these behavioural changes of a user are because of various reasons ... I think for this change if Facebook's edge algorithm is one reason, content overload on a user for the time he will spend on internet would be another. As a result, user is loosing a lot. He is missing lot of news, updates and announcements of his friends and brand pages he follows.
So, I am taking this opportunity to come up with simple tips and techniques a user can adopt so that he will stay connected with his friends, pages, groups, events ..etc and he can be sure to not miss a single update.
I will be doing a series of posts in my upcoming blog posts on this and keep you updated.
While I was writing this post, I came across this wonderful piece written by Executive Editor of LinkedIn
"The Myth of Information overload " - Article I quickly got connected with the article as it was what exactly in my motive to start this facebook series of posts and he kept it clear that there is no information overload and it is just that time is wasted on wrong kind of information.
It is true. In this social world we need to create and follow the exact information we need to check with out missing any and without getting distracted with wrong kind of information.
Stay focused on the type of content you take.
