#RubhuSocial chat on 25th Nov: Hiring a complete digital marketer

Hello everyone!

As announced earlier, we are opening this chat for 'Guest hosts' Yes, any one interested, tweet to us @RubhuSocial and we will take it forward for discussions.

So, we have our first guest as host on board - Manu Malhotra (@_ManuMalhotra) . He is digital marketing manager at C1 India pvt. ltd.  So, this week's show is on " Hiring a complete digital marketer" 

RSVP here http://nurph.com/RubhuSocial/chats/992 

In Manu's words:

Our thoughts today are driven by keyword searches. Deduction algorithms that operate in web space and time influence our opinions. Skills sets such as #SEO #SMM #SMO #Blogging & #SEM are becoming need of the hour for marketers to help businesses scale up.

And, as Marketers we have to hire talent and build our teams. However, amidst this focus on Digital Marketing Skills Set Cloud - ‘SEO-SMO-SEM-SMM-Content Marketing’, are we forgetting to hunt talent that is appreciative of and has whole systems thinking approach to the world of marketing?

In Indian context, digital marketing is turning the job market around. Rise of ecommerce industry is helping new age entrepreneurs create value for the society. Huge requirement of talented digital marketers is thus the need of the hour. And, we are cognizant of the fact that ‘employability of talent’ is not a new question especially in this part of the globe. 

So the overriding inquiry is 

Q1. How do we hire Digital Marketing Talent? 

Q2. What should be our Talent Acquisition Strategy – ‘Sourcing’?  

Q3. What should be the assessment strategy? How do you evaluate?

Q4. Which skill sets in Digital Marketing are critical to success?

Q5. What are other skills beyond Digital Marketing skills that are critical to success?

The Digital Marketing space is changing faster than ever before. An online test you may ask the candidate to write today may not be relevant 2-4 quarters hence. What do you do? What all skills sets do you assess? Should you also assess key marketing fundamentals beyond command over SEO / SEM?

Let’s get together and chat – How can we Hire a ‘Complete Digital Marketer’?

So, guys tune into #RubhuSocial chat on Tuesday at 3 pm (IST). 

See you!