Hello everyone!
Wish you a happy and prosperous new year.
About the first chat of the year 2015... we are opening it up with a guest-host chat. The talk will be on "Mobile marketing and trends in 2015". We will have Tejas Krishna (@krishna_tejas) - He is Sr. Exec - Social Media Expert at PRHUB.
Join us on 6th Jan with #RubhuSocial hashtag at 3 PM IST which is 9:30 am GMT. You can join with us on Nurph chat room here http://nurph.com/RubhuSocial/chats/1128
In Tejas words:
2015 is about to knock in and marketers are buckling up to ensure they make the best moves, generate more leads, engage more consumers even better, create better brand experience, and please their bosses…
Mobile marketing is a big evolving chunk and will be of huge focus among marketers during 2015. Right column ads don’t work anymore; no one looks into them and we have developed a sense of ignorance towards them, similar is soon going to happen with the newsfeed ads. Mobile usage is increasing exponentially each day with the ease of availability and technology becoming cheap.
We’ve heard the term “mobile compatible” enough times to understand that the mobile revolution is upon us, from mobile compatible website in the first place being given top notch priority by Google, brands talking about mobile compatible post updates on social to mobile friendly ads now! The number of local searches made via the mobile web is growing at a much faster rate than desktop searches are well known and so is the importance of mobile based marketing.
Stats show that 25% of online searches are done on a mobile device and of 70% of mobile searches lead to an action on the website within an hour. 1 out of 7 people worldwide use a smartphone today. Think of it this way, what’s easier, opening your laptop, connecting the modem, logging into the website then buying something or just clicking a few buttons on your mobile app and doing it.
According to a report by Mobile Marketing Association and IHS Global, the spend on mobile marketing is expected to reach nearly $20 billion by 2015. The importance of mobile marketing is undeniable, so allocating a substantial budget to this platform is crucial to maintaining relevance.
What's in for Mobile Marketing in 2015?
Personalization: Keep it human Silly! This may be a little too much but if you are dealing with a huge audience you need to have a little more rigor. Segment your audience and then post or run ads accordingly, much needed for product based and e-commerce companies.
Try this, consider you are selling a plasma TV, who’s your target audience, how much time do they spend on mobile phones, what are the apps they use the most, what are the sites they might like to visit online. Once you have the answers to these you are half-way through.
Analytics on the high side: Tracking consumer behaviour, understanding what time do they engage with your brand the most, what type of content works best, when should you boost your ads, what's the best time to tweet etc have been talked of a lot already. What's even more interesting is gaining some in-depth insights that can help you recognize real patterns, like Facebook allows Mobile ads which are specific to apps and thus allowing narrowed targeting.
Many businesses do use built-in-analytics on social media platforms like Facebook, twitter, Pinterest and have started questioning on the source from where these likes or retweets came in. Google Analytics gives you an inside out of all the details that you might be looking for. Hence, the call for better analytics to be brought in and using it in real time to build you next strategy.
Mobile, when you talk Mobile! According to Forrester, mobile marketing will create a dividing line between businesses who cater to mobile device users and those who don't. As smart mobiles are increasingly becoming a part of most consumers' lives, it will be more important than ever that those consumers receive messages tailored to the smaller screen size and quick-glance engagement of smartphones and tablets.
Instead of investing on creating apps, businesses should be investing more on learning where consumers are searching for information on mobile devices. For instance, a restaurant might work through a service like Zomato or JustEat. Working through these channels, will enable you make right impact with less effort.
Integration: The most important of all, what we will see in the coming time is a more conscious effort to bring disparate groups to the table to learn how to collaborate across screens, channels, and moments of truth to deliver ONE experience to customers wherever they are in the lifecycle.
Even social is getting dirty, there’s a flood of posts each day on a user’s timeline and people are very
selective in what they want to see, content and campaigns which are able to excite people and bring that wow on their faces are working well.
“My top change/trend for digital marketing in 2015 is the rise and eventual pre-eminence of mobile data. Clickstream data simply misses too many elements of the consideration and purchase process, and gives things like social media, word of mouth, and traditional media/advertising short shrift.” says Tom Webster VP, Edison Research
Questions for the chat:
1. As marketers have you set a separate budget for Mobile Marketing?
2. Should Marketers be investing more in Mobile Ads or App based advertising?
3. Do you think cross platform integration with mobiles is necessary?
Wish you a happy and prosperous new year.
About the first chat of the year 2015... we are opening it up with a guest-host chat. The talk will be on "Mobile marketing and trends in 2015". We will have Tejas Krishna (@krishna_tejas) - He is Sr. Exec - Social Media Expert at PRHUB.
Join us on 6th Jan with #RubhuSocial hashtag at 3 PM IST which is 9:30 am GMT. You can join with us on Nurph chat room here http://nurph.com/RubhuSocial/chats/1128
In Tejas words:
2015 is about to knock in and marketers are buckling up to ensure they make the best moves, generate more leads, engage more consumers even better, create better brand experience, and please their bosses…
Mobile marketing is a big evolving chunk and will be of huge focus among marketers during 2015. Right column ads don’t work anymore; no one looks into them and we have developed a sense of ignorance towards them, similar is soon going to happen with the newsfeed ads. Mobile usage is increasing exponentially each day with the ease of availability and technology becoming cheap.
We’ve heard the term “mobile compatible” enough times to understand that the mobile revolution is upon us, from mobile compatible website in the first place being given top notch priority by Google, brands talking about mobile compatible post updates on social to mobile friendly ads now! The number of local searches made via the mobile web is growing at a much faster rate than desktop searches are well known and so is the importance of mobile based marketing.
Stats show that 25% of online searches are done on a mobile device and of 70% of mobile searches lead to an action on the website within an hour. 1 out of 7 people worldwide use a smartphone today. Think of it this way, what’s easier, opening your laptop, connecting the modem, logging into the website then buying something or just clicking a few buttons on your mobile app and doing it.
According to a report by Mobile Marketing Association and IHS Global, the spend on mobile marketing is expected to reach nearly $20 billion by 2015. The importance of mobile marketing is undeniable, so allocating a substantial budget to this platform is crucial to maintaining relevance.
What's in for Mobile Marketing in 2015?
Personalization: Keep it human Silly! This may be a little too much but if you are dealing with a huge audience you need to have a little more rigor. Segment your audience and then post or run ads accordingly, much needed for product based and e-commerce companies.
Try this, consider you are selling a plasma TV, who’s your target audience, how much time do they spend on mobile phones, what are the apps they use the most, what are the sites they might like to visit online. Once you have the answers to these you are half-way through.
Analytics on the high side: Tracking consumer behaviour, understanding what time do they engage with your brand the most, what type of content works best, when should you boost your ads, what's the best time to tweet etc have been talked of a lot already. What's even more interesting is gaining some in-depth insights that can help you recognize real patterns, like Facebook allows Mobile ads which are specific to apps and thus allowing narrowed targeting.
Many businesses do use built-in-analytics on social media platforms like Facebook, twitter, Pinterest and have started questioning on the source from where these likes or retweets came in. Google Analytics gives you an inside out of all the details that you might be looking for. Hence, the call for better analytics to be brought in and using it in real time to build you next strategy.
Mobile, when you talk Mobile! According to Forrester, mobile marketing will create a dividing line between businesses who cater to mobile device users and those who don't. As smart mobiles are increasingly becoming a part of most consumers' lives, it will be more important than ever that those consumers receive messages tailored to the smaller screen size and quick-glance engagement of smartphones and tablets.
Instead of investing on creating apps, businesses should be investing more on learning where consumers are searching for information on mobile devices. For instance, a restaurant might work through a service like Zomato or JustEat. Working through these channels, will enable you make right impact with less effort.
Integration: The most important of all, what we will see in the coming time is a more conscious effort to bring disparate groups to the table to learn how to collaborate across screens, channels, and moments of truth to deliver ONE experience to customers wherever they are in the lifecycle.
Even social is getting dirty, there’s a flood of posts each day on a user’s timeline and people are very
selective in what they want to see, content and campaigns which are able to excite people and bring that wow on their faces are working well.
“My top change/trend for digital marketing in 2015 is the rise and eventual pre-eminence of mobile data. Clickstream data simply misses too many elements of the consideration and purchase process, and gives things like social media, word of mouth, and traditional media/advertising short shrift.” says Tom Webster VP, Edison Research
Questions for the chat:
1. As marketers have you set a separate budget for Mobile Marketing?
2. Should Marketers be investing more in Mobile Ads or App based advertising?
3. Do you think cross platform integration with mobiles is necessary?
4. Key elements that can make your mobile content work?
5. How to achieve contextually relevant experiences based on a customer’s unique needs?
5. How to achieve contextually relevant experiences based on a customer’s unique needs?
