Summary in your LinkedIn profile

We have many guides, articles, ideas ..etc on how should a LinkedIn profile be. What it should have and what it should not have. I guess, the columns LinkedIn asks us to fill in the profile page itself directs us to have what all we should have in a online professional networking site in predefined structure. But, there is also a specific column called Summary which is left for us to shout out to the world in 2000 characters.

I would like to put my view on what is summary? Why is it important? what should it have?

1. It is blank white sheet where you can play with words to establish yourself as how you want the reader to perceive you.

2. It is place where you write your story of what you do and why you do. It is place where you can differentiate yourself.

3. It is place where you can tell about passions and working style. That helps to establish an impression on your work culture.

4. It is place where you can explain your achievements with out bragging about them.

5. It is place where you can tell what you did, what you want to do, why you want to do and how you will do.

6. Basically it is place where, you have to pitch about yourself when your reader/listener have maximum upto 60 sec time to know about you.

7. Put all the info you are comfortable with, that information which you might want to tell orally when you speak with some one introducing yourself.

8. Remember first impression is the best impression.


Join us for tonights #RubhuSocial chat on Twitter to discuss about LinkedIn. It is open mic conversation. http://bit.ly/1wBwMrM ( 28th Oct Tuesday)

#RubhuSocial : Best practices to get most out of LinkedIn as an Individual

LinkedIn has become our online resume, Agree? I know, most of you will agree to this. But, it is not just about having a profile with all the necessary details and leaving it. It has much more like, connecting to new people, job search, sharing updates, optimizing the profile, publishing articles, slideshares, recommendations..etc 

So, this week's chat will be on best practices one can have to get good value out of it. Join us on twitter at 8:30 pm IST with #RubhuSocial hashtag. We are looking forward for your active presence and to listen to your best practices as well. 

RSVP here http://nurph.com/RubhuSocial/chats/918

This 1 hour session will be open mic. But in a little structured way. So, here it goes how? We will have the conversations on the following topics of LinkedIn the below mentioned order:

1. Profile set up

2. Home page  
3. Connections and messages
4. Publishing articles
5. Groups
6. Analytics

Looking forward for your active presence and insights. 

- Akathma 

#RubhuSocial: Twitter etiquette on 21st October

Hello everyone, we are back this week with another twitter chat on Twitter etiquette. Twitter is a wonderful tool, where we see lots of conversations happening around and we are free to jump into any and put value to unlearn and relearn. It has been evolving and we are also evolving with that.

But, somewhere we need to know and practice simple things which keep the discussion and environment cool. Isn't it?

Lets all come together for 1 hour on this Tuesday with #RubhuSocial hashtag at usual time 8:30 pm IST to share, discuss, unlearn and relearn about the best practices or twitter etiquette you can call.

Check the questions and RSVP here in nurph chat room http://nurph.com/RubhuSocial/chats/898

Q1. What are the important things to do, to have a complete optimised profile?

Q2. What should one tweet about on twitter?

Q3. What do you think are the best practices of tweeting?

Q4. Hashtags! What are the good practices of hashtags?

Q5. How do you use 'favorites' feature?

Q6. How about 'Mute', 'Block or Report' , 'Turn on/off retweets' features? How do you use them?

Q7. What do you use DM's for? Do you appreciate auto DM's?

Q8. What do you think about following-follower ratio?

Q9. How do you use 'lists' feature?

Q10. Strict don'ts you recommend?

#RubhuSocial: How to conduct a successful social media contest

Hello Everyone,

Social media has become a part of our lives. And running contests on social channels has become a need for marketers and brands. So, this week we have Pradeep Rajdas (@pradeeprajadas) as the guest to discuss more on how to conduct a successful social media contests. Join us for #RubhuSocial chat and ask/share your ideas and opinions. Questions are below.

You can join the our chat room at Nurph http://nurph.com/RubhuSocial/chats/863

Questions for our discussion.

1. Why to run a social media contest?

2. When to run a social media contest? 3. How to start off with a contest? 4. Can we categorise social media contests into types? If so, what are they? 5. What are the basic ingredients for designing a social media contest? 6. What are the important points to keep in mind while designing the contest? 7. How to decide on which social platform is best to run a contest? 8. What will be the role of third party apps in running a contest? 9. How to choose a third party app? 10. We see a lot of social media contests in B2C world? How good they are for B2B? 11. What are the don'ts you recommend while running a contest? 12. What are key metrics to consider while measuring the success of social media contest? 13. Give us some examples of good social media contest?

#RubhuSocial chat: Email Marketing on 7th October

 You can login and participate in our Nurph chat room - http://nurph.com/RubhuSocial/chats/835

I guess there isn't any need for introduction on Email Marketing. So, going straight into the questions we want to discuss on this week's #RubhuSocial Chat.

Q1.If email marketing isn't dead, Are the marketing mails in your inbox helpful? #RubhuSocial

Q2. Why do you think email marketing is still effective? #RubhuSocial

Q3.Do's & Don'ts of email marketing you would recommend a brand to follow? #RubhuSocial

Q4.Building lists is an ongoing process! What are the best practices for building your email list? #RubhuSocial

Q4.1. Social networks are playing vital role in building lists. Any tips on that you would like to share? #RubhuSocial

Q5.What are the tools you are using for email marketing? And your feedback on them? #RubhuSocial

Q6.Metrics! Metrics! Metrics!! What are the important metrics to measure the success rate or ROI of email marketing? #RubhuSocial

#RubhuSocial chat recap: Content Marketing

If I have to say something about content marketing... I would say it is sister of marketing.
Content drives marketing.. agree?

We had awesome discussion during this week's #RubhuSocial chat on content marketing. Here are few important tweets for you.