Many of us here, most of the times we might have felt bad at watching unrealistic, un reasonable advertisements on television sets. At the same time there were adds which made us happy in watching once more. If all these adds, involving celebrities into the marketing of the brand or a product is to increase the sales... do these adds really need to bring those celebrities into these adds.
Recently, we have been watching Birla sun life insurance add with their brand ambassador Yuvi.
Recently, we have been watching Birla sun life insurance add with their brand ambassador Yuvi.
This add had been disturbing most of the people around as this add struck the television sets after the Yuvi was diagnosed with cancer and undergoing treatment (well, may be people started to recognize the depth after they got to know about his health issues).
How cruel it was making money or marketing their brand on a youth icon while the whole country irrespective of cast and creed were praying for his health??
How could Yuvi accept it? May be he even is good enough in trying to making money? Oh MY GOD where is the world going to end upto?
These were the thoughts running in my mind when ever i see the add. All these controversies were tried to clarify by Ajay Kakkar CMO of Aditya Birla Group. HERE
Even then,
though the sole purpose of marketing and advertising is making themselves prominent,
though they might try to convince by showing the example of lance Armstrong
its still not convincing in reaching people. may be its also important in taking their brand in the right way into the people.
But I appreciate their takeaway saying ”As long as our intention is good and conscience is clean, criticisms don't matter, especially when they are not based on facts, but perception”
For Reference here are two adds of YUVI
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