Visual Content and its Importance

Anything which is appealing to eyes has more impact. This is ruling the social media world. Istn't it?

Visual content and human brain

• 90% of information transmitted to brain is visual 
• Visuals are processed 60,000 times faster than text in human brain
• Human brain remembers only 20% of what they read but 40% of people respond to visual information
• visual content is so quicly absorbed, communicates data more effectively but also affects us emotionally. 

Now, the whole world of social media is running with visual content. Almost every social network sites like Facebook, Pintrest, Instagram...etc allow to promote visual content like images, videos which is again showing many results. 

Visual content and social networks

• Around 700 Youtube videos are uploaded and shared every minute.
• Photos are liked twice than text messages in facebook
• Content with infographics see 12% increase in the traffic
• 37% increase in engagement is experienced when facebook posts include photographs - In reaserch by Dan Zarella of hubspot.
• 14% increase in pageviews are seen when press releases contain a photograph.
• Posts with videos attract 3 times more inbound links than plain text posts

Visual content and email marketing

• Video embedded emails improve their campaign performance by 88%
• 76% acknowledge that videos in emails generate high click through rates
• 72% believe that prospective clients are more likely to buy after video content sent via email. 

  

Infogrpahic by B2B Infographics 

My key take aways.

• It is easier to convey a point with visual content than text
• It is much more easy to understand and remember the visual content than text
• Colors are good to eyes than black text
• Life is easier with symbols and colors - may be that is why we get traffic symbols on boards than text. 
• When we see at the social networks map in the infographic, the notable point is Google plus is playing an important role next to Facebook. (As Qzone is only for china- I am not considering it)

But then why not all the school books, dictionaries, law books, research papers be visual? :)