As the first twitter chat of #SMMTalk will be on Tuesday 16th
September from 8:30 pm to 9:30 pm IST.
We will be discussing about Facebook
Newsfeed.
Lately, Facebook is tweaking its newsfeed algorithm quite
often to make sure it provides quality content in our newsfeeds. If we keep the
track of changes made in 2014, Here is the list of changes it made:
1. Decrease in the distribution of text updates which came from pages and recommends standard link share. Announced on 21st January 2014 http://bit.ly/1nKS2o8
Facebook kept experimenting and showed more text status updates to users for a while. This made marketers misuse the feature and game the Facebook algorithm by posting more status updates with a link in it rather attaching the link to the update. Now, Facebook made a update in its newsfeed algorithm and recommends brands to share links as it devalued the reach of text status updates.
2. More visibility to the page post in which that page tags another page. Announced on February 24th 2014. http://bit.ly/1nKSdjb
In
its another experiment Facebook found people liked this kind of stories.
So, it made the change in its algorithm showing the post to the users who
follow or liked the page tagged in along with the users who follow or like the
page who tagged it. This may help pages to have a good visibility. Marketers
may use this feature in the following ways:
- Companies having multiple facebook pages can make use of this feature.
- Brands
while posting content from another source, can tag them saying via @XX similar
to twitter.
3. Reducing the Spam in the newsfeed – Like baiting posts, De-emphasizing pages with repetitive content, Reduce spammy links. Announced on April 10th 2014. http://bit.ly/1nKSgLT
In fact,
I started noticing that, there were no spammy posts anymore on my newsfeed
these days. Being a user I am delighted by this. Anyone observed that their
newsfeed is less spammy or no spam?
On
the other side, it made marketers realize to reach the audience who will
genuinely show interest in your product or content than the artificial
incentives you offer. Also, this means, focus more on engagement than reach.
4. Decrease in number of implicit stories shared from third party apps seen in our newsfeeds. Announced on May 27th 2014. http://bit.ly/1nKSjHy
This
will again stop spamming the newsfeed, dum auto-posts from apps will be
devalued in reach. And also benefits users with the increase in reach when they
shared any picture or update through another app. They can leave the fear of
not reaching all their friends or followers.
5. Improving video ranking for the videos directly uploaded to Facebook. Announced on June 23rd 2014. http://bit.ly/1nKSnqU
Facebook
says this update is to understand, what video’s people are interested in
watching. And this update will effect, videos updated to Facebook directly.
Someone tell me if this update makes
brands and marketers upload their videos on Facebook directly in order to
improve the reach?
6.Reduce the click-baiting stories and increase in distribution of stories with standard link share. Announced on August 25th 2014. http://bit.ly/1nKSlPT
This update strongly recommends to share links on Facebook. Where Facebook by itself pulls the snippet and larger picture of the link.7. Listening to people's feedback to show better ads. Announced on September 11th 2014 http://bit.ly/1tVzIzQ
This may not show effect on ad performance but, this helps Facebook to show more relevant ads to users.
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Join us on Tuesday with @RubhuSocial at 8:30 PM to discuss about these changes by addressing the following questions and #SMMTalk hashtag
- Do you think these changes will help in reduce gaming with newsfeed algorithm and produce quality content?
- What steps can marketers take to leverage these updates?
- Did these changes help your brand or business page?
- If yes – How and what steps you took to make it work for your page?
- If No – What are the new steps you are planning to take for your page?
- What more changes you want Facebook to come up with to improve the newsfeed experience?
- Being a user (not as a page owner) do you feel your feed is cluttered? Should it be better organized?
- What is your favorite newsfeed update of 2014 and why?
- Do you think, FB took the right step with ending Like-gating? Why? For reference: http://bit.ly/1CRPq1shttp://bit.ly/1CRPq1s
See you soon on
Tuesday at 8:30 pm IST (EDT: 11:30 am GMT: 4 pm)
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